The Selling Game

Do you want to increase your revenue? At low cost? With maximum impact?

Our Coaching and Development Toolkit makes learning interactive and FUN! With 70 hours of ready made coaching all very cleverly designed into a board game. This game is designed and proven to specifically build and sustain performance and ultimately increase revenues through long term capabilities.

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Efficient Learning - eLearning for Sales and Service

Reduce training costs and maximise productivity with guided and assessed self-learning. Scalable, customisable, measurable and trackable, eLearning is an affordable and highly efficient solution.

A comprehensive set of 58+ bite-sized eLearning courses covering every competency of the Consultative Selling and Sales process. Each 20-40 minute course can be completely self-taught, at a suitable time with minimal disruption to work flow. Be efficient!

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Powerful reporting for training outcomes

Track your investment in people. OSCA (Online Sales Coaching Aid) can identify success, key performance indicators, usage of training tools, development requirements and capabilities. Using this tool will ensure consistency and transparency of learning and development across your sales & service force.

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The Sales Activator is the partner of choice for organisations which implement and deliver an academy approach. We are accredited to deliver industry professional standards. We also have the desire to bring these corporate level solutions to any organisation that values the development of their sales and Service professionals and who are committed to driving best practice peak performance through their teams, which is why we have developed accessible solutions for all Sales and Service businesses.

Training courses 

The following training courses are currently available. We are continually in development of new training courses all of which are accredited by the ISM. No course is ever the same because they are fully customised to meet your exact business and training needs. 

Sales Activator Implementation Superior Coaching Writing & Delivering a Sales Proposal
Train the Trainer Business Leadership – Commercial Effectiveness Professional Development & Goal Mapping
Flavour Ambassadors Business Leadership - Personal Effectiveness Segmentation, Targeting and Positioning
Selling Skills Leading Commercial Conversations Finance for sales managers (sales teams)
Consultative Sales Skills Sustainability Operational Sales Planning
Leading Commercial Conversations Selling Game & Driving Performance Understand the Integrated Function of Sales
Presentation Skills Cold Calling Sales Forecasts & Target Setting
Sales Thru Service Non Advisory Sales Understand & Develop Customer Accounts
Goal Mapping 'Success Workshop' Sustainability Learning Workshop Developing a Portfolio of Products
Customer Segmentation & Profiling Peak Performance Programme Relationship Management for Account Managers
Transformational Leadership Sales Presentation – Prepare & Deliver Sustainability
Insights - Understand Self and Others Handling Objections, Negotiating & Closing Sales Selling Game & Driving Performance
Dynamic Group Engagement Motivation and Buying Process Time and Territory Management
Superior Coaching Motivation and Buying Process - Prospect Criteria Negotiation Skills
Business Leadership – Commercial Effectiveness Customer segmentation and profiling Analyse the Market
Business Leadership - Personal Effectiveness Sales & Marketing Structures eLearning

Leading Commercial Conversations

Using Information for Sales


Training aims

Increase sales efficiency, nurture an outstanding team and grow your revenue by developing the long term capabilities of your Sales and Service Managers. With enhanced skills, your Managers provide immediate leverage due to the multiplier effect created by their powerful influence and effective coaching.

Training interventions should be cost effective and have high impact. Workshop based training is vital for learning new theory and knowledge and practicing these in a safe environment, but is not vital in order to test retention of that information or to train process and compliance. This is where e-learning and Virtual Classroom Training can be used to ensure that when sales staff are off the road, they practice and discuss new skills.

A typical development journey would ensure that sales people and their managers share the same knowledge, approach and language in terms of the consultative sale acknowledged best practice and how to apply this to build a consistent, robust and efficient sales process. Managers and Trainers then have the need to monitor drive and support the sales people through on going monitoring, shadowing, coaching and reporting. To further maximise ROI and sustain that knowledge and approach there should be self learning modules and questionnaires so that individuals can continue to revisit the theory which will maintain peak performance.

To gain the optimum outcomes we would recommend the following development journey

  • Goal Mapping. To set everyone up for success, goal orientated, aligned and bought into the goals and aims of the organisation. Goal Mapping is the master skill for achievement in all areas of life, and is undoubtedly the most powerful empowerment programme available.
  • Consultative selling and or sales through service training for Sales Managers, Trainers and Sales people.
  • The Sales Activator 2 day programme for Sales Managers and Trainers for on going reinforcement and enhancement of best practice skills.
  • The Sales Activator Toolkit for game play to continuously benchmark and coach skills at a team and individual level on a regular basis, supported by OSCA our on line coaching and monitoring tool to enhance the sales call/meeting shadowing activities, build individual and team coaching plans and report upwards on the performance improvement at an individual, team, region and country level to establish the effectiveness of the coaching and training and related ROI. This is for use by Sales Managers and Trainers.
  • The eLearning modules for individuals to self learn and refresh skills, knowledge and behaviours and to assess and close on-going development areas, with reporting to identify activities and pass rates by individual. This can also be delivered via your LMS or our Virtual Classroom Training platform.



The Success Workshop

This one day course is focused on learning to steer change towards the direction of your desires through the process and technology of Goal Mapping – learning to set and achieve objectives is the master skill of life as it is the skill that enable the achievement and learning of all other skills and objectives.

Goal Mapping course outline:

  • Raise your awareness
    Shift perceptions to gain clarity on reality
  • Develop possibility consciousness
    Tune your beliefs to release your potential
  • Find your balance:
    Spread success through all major areas of your life
  • Be 'on purpose':
    Work in alignment with your self-motivation strategy
  • Become fully 'response-able'
    Learn how to choose your response
  • Maintain a positive focus
    Command your subconscious to create your own reality
  • Seven fundamental laws of success
    Understand the natural principles of creation
  • Seven steps of Goal Mapping
    Create your own Goal Map and action plan for your future

Consultative Sales Training Programme

The Sales Activator delivers a choice of in-house and open training programmes, aimed at heightening the skills of Sales and Service Manager and their teams and meeting specific needs within each organisation. Our courses range from one day Selling Skills through to three day Consultative Selling and Negotiation Skills. Content rich materials accompany each training option and are included in The Sales Activator toolkit and OSCA and on line resources.

Consultative Sales Training will look at each stage of the sales process in a logical sequence - looking at the key selling skills for establishing customer needs, building rapport, presenting the relevant benefits, selling on value (not price), negotiation skills, closing techniques and objection handling.

Sales through Service

Takes the consultative sales training approach and applies it to any area that touches your customers/clients. This enhances the ‘customer experience’ by enhancing behaviours, endowing your people with a customer focused mind-set and unlocking the potential for these cost centres to become profit centres. We do this by teaching them to identify buying signals and opportunities even in a customer retention or complaints situation. This leads to referrals or even for these teams to recognise the value add customer service opportunity of offering a service or product option that will resolve the customers issue. The toolkit, OSCA and the e-learning modules relevant to customer services can also be utilised and delivered via the LMS or through our VCT.

Sales Activator Implementation 2 days

Our 2 day workshop equips your Sales Managers and Trainers to implement The Sales Activator with confidence and receive the best return for your investment. Discover how to use the toolkit and OSCA to maximise your team’s potential, drive progress and set your sales and service team up for success. Learn how to accelerate and invigorate sales performance by understanding the capacity of The Sales Activator system to instil and inspire best practice coaching, and to sustain the knowledge, skills and behaviours required to sustain peak performance post formal and e-learning training.


Bite-sized online modules that individuals or teams can access independently, to maximise productivity. An affordable and customisable solution that links back to the Toolkit, Virtual Classroom Training and OSCA, and can be purchased as individual modules or integrated eLearning packs.

Virtual Classroom Training (VCT)

Log-in for anywhere in the world to gain all the benefits of The Sales Activator Toolkit through our online learning environment. Join colleagues in our Virtual Classroom for collaborative coaching and sharing of best practice with learning supported by content-rich online resources

Train the trainer for Sales Leaders

Companies are downsizing, merging and transforming, new industries are being created, and traditional businesses and working practices are disappearing. In these fast-moving times, if any organisation is to succeed, it must be dynamic, flexible and creative. And a company can only achieve these qualities if they are also the qualities of the individuals within it. Although the trend is for organisations to centralise training budgets and activities within the HR department under the ‘People Plan’, there is an emerging trend for organisations to utilise the skills of their Sales Managers to not only coach their sales people, but also to train the sales teams. As 86% of Sales Managers are best sales person promoted to Sales Manager, who better to train the sales teams? Sales Managers bring with them the experience and credibility that only some one with a track record of successful sales in your organisation can bring. However, they do need the new skills and understanding of how to deliver Sales Training and even how to build training that engages the teams and ensures transfer of knowledge effectively that the Manager can then follow up on with their team and 1-2-1 coaching. This is why Sales Activator have built a 4 day course specifically for this purpose to enable them to deliver successful, interactive and participative training interventions. The first two days concentrates on learning the best practice principals of training and practicing delivering an existing training course with evaluation and coaching support in a safe environment. The second two days concentrates on building more advanced skills which allow the delegate to build their own effective training course on a pertinent subject and then deliver this in a safe environment with evaluation and coaching support. The course can be run in two sets of two day interventions as the capability of the individuals build. This course could also be provided to Sales People who wish to develop into a sales training role.

Distributor Training

The Sales Activator Global Strategy is to develop channels to market through Training Organisations based in other countries, who currently do not have the Sales Activator Toolkit and/or digital learning suite as part of their own offering. We therefore welcome potential partners and provide a partner licence to sell The Sales Activator system to their clients in country. To enable their capability we have a 4 day programme to teach these organisations how to sell and implement the products and services and integrate the solution into their existing portfolio.